Performance marketing based on data
We help businesses launch Google Ads and Meta Ads, set up analytics, Meta Pixel, GA4, and clear reporting. We don’t work for clicks and pretty graphs — we work for leads, sales, and results that can be explained with numbers.
We are not a large advertising factory, but a small team that deeply dives into each project.
Sawyer Marketing has been working in performance marketing since 2017. During this time, we have worked with various niches, markets, advertising budgets, and tasks — from launching advertising from scratch to auditing campaigns where the budget is already being spent but the results are unclear.
Working since 2017
Over the years, advertising cabinets, algorithms, analytics approaches, and user behavior have changed. But the main thing remains: advertising must be understandable, measurable, and tied to real business results.
Worked with different budgets
We don’t evaluate a project only by the size of the budget. What matters more is whether there is a clear task, readiness to analyze data, and the desire to build a real advertising system — not just “run ads”.
Understand different markets and niches
Most of our projects are related to Ukrainian business, but over the years we have also launched and analyzed advertising for different countries, audiences, and sales models. This helps us avoid templates and look at the task more broadly — through demand, competition, customer journey, and real data.
We don’t run advertising in a vacuum
Advertising does not work separately from the website, offer, analytics, speed of lead processing, and quality of communication with the client. That’s why we look wider than just the advertising account: we analyze the user’s journey from the first click to a lead or purchase.
First, we analyze the task
Before launching, we clarify what exactly the advertising should deliver: leads, sales, calls, messages, repeat purchases, or demand testing. Without this, campaigns easily turn into a set of settings without a clear result.
We check analytics
We review whether GA4, Meta Pixel, Google Tag Manager, events, and conversions are working correctly. If data is collected incorrectly, advertising systems optimize not for real results, but for random or incomplete signals.
We work with the funnel
If advertising brings traffic but there are no leads, the problem may not be in bids or keywords. Often we need to check the landing page, offer, forms, messengers, response speed, and sales logic.
We explain what is happening
We don’t hide behind complex terms. In reports and communication, we explain what was done, what changed, which hypotheses worked, where the weak points are, and what to test next.
We don’t scale chaos
If campaigns have no structure, conversions are set up poorly, and the website doesn’t explain the offer, simply increasing the budget is dangerous. First, we bring order, then we think about scaling.
We build a system that can be improved
Good advertising is not a one-time launch, but a continuous process: testing, analysis, optimization, working with audiences, creatives, queries, landing pages, and lead quality.
What We Work With
The main focus of Sawyer Marketing is performance advertising, web analytics, and data setup for decision-making. We help not only launch campaigns but also understand what exactly brings leads, sales, and quality traffic.
Google Ads
Setup and management of Google Ads for businesses that need leads, sales, search traffic, Performance Max, Shopping, remarketing, and control over advertising efficiency.
Details →Meta Ads
Advertising on Facebook and Instagram for lead generation, sales, retargeting, testing audiences, creatives, offers, and promotion through social networks.
Details →Google Analytics
Setup of GA4, events, conversions, e-commerce, Google Tag Manager, UTM tags, and reporting for analyzing advertising channels and user behavior.
Details →Meta Pixel
Installation and setup of Meta Pixel, events, conversions, retargeting, audiences, Events Manager checks, and data preparation for Meta Ads.
Details →Google Tag Manager
Setup of tags, triggers, and variables via GTM to track forms, buttons, calls, clicks, purchases, and other important actions on the site.
Сторінка скоро →SEO
SEO promotion of websites, work with structure, semantics, content, technical optimization, and service pages so that the site gradually receives more organic traffic and leads.
Сторінка скоро →How We Usually Begin Cooperation
It is important for us to first understand the context: what has already been done, which channels are working, and where there are problems with leads, sales, or analytics. That’s why cooperation usually starts not with promises, but with diagnostics.
Briefly discuss the task
You tell us what you need: launch advertising, check Google Ads or Meta Ads, set up analytics, figure out Meta Pixel, SEO structure, or the current funnel.
We review the website, offer, and current data
We check landing pages, advertising accounts, GA4, GTM, Pixel, conversions, forms, messengers, and how the user goes through the path to a lead or purchase.
We form a clear action plan
We explain what should be done first: organize analytics, rebuild campaigns, update the landing page, test offers, or start with an audit.
We launch or fix the system
We set up campaigns, events, conversions, audiences, reports, and advertising structure so that you can see not only costs but also real results.
We optimize and explain changes
We look at what worked, what needs to be disabled, where the budget is spent inefficiently, and which hypotheses are worth testing next. No magic — only logic, data, and gradual improvement.
If your advertising is already running but the results are unclear, we’ll start with an audit. If you’re just planning a launch, we’ll help determine the best place to start: Google Ads, Meta Ads, analytics, SEO structure, or landing page review.
